A major astrological shift started recently with Pluto in Aquarius, bringing a period of transformation to the areas of life we associate with Aquarius, including technology, innovation and social causes.
After spending 15 years in Capricorn, Pluto moved into Aquarius on 23rd March 2023, setting up a 20 year stay in this zodiac sign.
For the next two decades, the influence of Pluto in Aquarius will filter through every lens of our lives, including fashion, style and culture.
Here’s what to expect from the Pluto in Aquarius fashion generation…
Pluto in Capricorn Fashion & Style (2008-2023)
Before Pluto in Aquarius there was Pluto in Capricorn. When Pluto moved into Capricorn in 2008, online shopping was just taking off. During its 15 year transit through Capricorn, which rules structure, authority, establishment, tradition and hierarchy, Pluto oversaw a transformative time for the fashion industry.
Pluto is a slow moving outer planet, therefore its effects happen over a longer period of time. The power shift that happened in the fashion industry during Pluto in Capricorn was dramatic, but it happened very gradually. By the end of this 15-year transit, the fashion and style landscape looked very different.
Traditional bricks and mortar stores closed down and shoppers deserted high streets in favour of more convenient e-commerce sites and social shopping apps.
Glossy fashion magazines, the gatekeepers at the top of the haute hierarchy, were replaced by social media platforms and blogs as the go-to destination for the latest fashion trends.
The supermodels were gradually superseded by Instagram influencers, who went on to dominate the fashion and beauty advertising industry with brand partnerships, clothing lines and modelling campaigns.
If Pluto in Capricorn was about tearing down traditions and challenging the fashion ‘establishment’ to change or die, then Pluto in Aquarius is a sign that things are about to get next level rebellious and innovative.
Pluto in Aquarius Fashion & Style (2023-2043)
The planet Pluto has a transformative and intense energy whereas the zodiac sign Aquarius is all about rebellion, innovation and individuality. This sets the stage for an astrologically-inspired fashion revolution, where the industry will look radically different by the end of this Pluto in Aquarius transit.
The Uranus & Saturn Influence on Aquarius Fashion
Uranus, the planet of rebellion and unpredictability, is the modern ruler of Aquarius, but Saturn, the planet of structure and tradition, is the ancient ruler of Aquarius.
This conflicting combination certainly makes life interesting on the Aquarius fashion front!
The Uranian Aquarius vibe is all about embracing your individuality, daring to be different and standing out from the crowd.
But the Saturnian Aquarius wants to adopt an inclusive uniform approach to style that conforms to conventions.
In this sense, the cycle of fashion trends is quite an Aquarian concept.
Fashion trends often start off radical (Uranus), worn only by fashion eccentrics, but then over time become a conformist (Saturn) look after mass adoption.
Pluto in Aquarius Fashion Trends
When the astrological weather has a lot of prominent planets in Aquarius, it’s usually a time for innovative and unconventional fashion trends.
As Pluto enters Aquarius in 2023, we can expect to see plenty of futuristic and tech-inspired fashion trends.
With Aquarius being the sign of innovation and technology, the fashion industry may invent creative new ways of designing and manufacturing clothes.
Expect to see a lot of metallics, especially silver, as well as neon and bright colours that pop. Fabrics will also reflect this futuristic vibe, with a focus on high-tech, durable materials like vinyl and PVC.
Sustainable and eco-friendly fashion solutions will continue to be in focus, inspired by the humanitarian and socially responsible Aquarius influence.
Pluto is associated with transformation and rebirth, so Pluto in Aquarius could inspire a renewed interest in reviving past fashion eras and styles. The urge to reinvent and reinterpret vintage or retro fashion with a unique Aquarian vibe could become strong!
Some specific Pluto in Aquarius fashion trends to look out for include:
- Futuristic clothing and accessories, featuring holographic and metallic materials
- Minimalist and utilitarian styles, with a focus on clean lines and functional designs
- Gender-neutral fashion, inspired by the Aquarius rebellion and rejection of traditional gender roles and conformities
- Upcycled and sustainable fashion reversing the fast fashion dominance in the clothing market
- Virtual and AI clothing solutions
- Tech accessories and wearable gadgets, like smartwatches, becoming the must-have fashion item